Growth Overview

Traffic

2.4 M

Unique Visitors

2.5

Leads (MQLs)

8,432

Qualified Leads

5.2

Conversion Rate

6.42 %

Visitor to Lead

0.4

CAC

$ 42.85

Cost Per Acquisition

-8.1

Retention Rate

94.1 %

MoM Retention

1.1

Revenue Growth

Daily performance compared to previous period

Channel Strategy

Performance across acquisition channels

AI Insights

Shift Budget to Search

Shift 15% budget from Paid Social to Paid Search. Search ROAS is currently 70% higher.

Optimize Landing Page

Test new offer on 'Enterprise Features' page. It has high CTR but below-average conversion rate.

Pause Underperforming Ads

3 ad creatives in 'Summer Promo' campaign have CAC > $50. Consider pausing to improve overall efficiency.

Campaign Performance

Detailed metrics across top campaigns

Campaign / Channel Spend Conversions CAC ROAS Insight
Q3 Enterprise Launch
Paid Search
$32,450 2124 $15.27 4.12x
Scaling
Summer Retargeting
Paid Social
$45,200 1842 $24.53 2.45x
Needs attention
Cold Email Sequence A
Email
$2,150 1280 $1.67 18.2x
Scaling
Webinar: Future of AI
SEO & Content
$0 2450 $0.00
High potential

Audience Demographics

North America 45%
Europe 30%
Asia Pacific 15%
Latin America 8%
Other 2%

Audience by Age

Note: Demographic data is aggregated from self-reported user profiles.
Age
Percent
< 10
11.5%
10-17
17.4%
18-24
28.7%
25-32
22.9%
33-48
15.3%
Other
7.3%

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