Growth Overview
Traffic
2.4 M
Unique Visitors
Leads (MQLs)
8,432
Qualified Leads
Conversion Rate
6.42 %
Visitor to Lead
CAC
$ 42.85
Cost Per Acquisition
Retention Rate
94.1 %
MoM Retention
Daily performance compared to previous period
Performance across acquisition channels
Shift 15% budget from Paid Social to Paid Search. Search ROAS is currently 70% higher.
Test new offer on 'Enterprise Features' page. It has high CTR but below-average conversion rate.
3 ad creatives in 'Summer Promo' campaign have CAC > $50. Consider pausing to improve overall efficiency.
Detailed metrics across top campaigns
| Campaign / Channel | Spend | Conversions | CAC | ROAS | Insight |
|---|---|---|---|---|---|
|
Q3 Enterprise Launch
Paid Search
|
$32,450 | 2124 | $15.27 | 4.12x |
Scaling
|
|
Summer Retargeting
Paid Social
|
$45,200 | 1842 | $24.53 | 2.45x |
Needs attention
|
|
Cold Email Sequence A
Email
|
$2,150 | 1280 | $1.67 | 18.2x |
Scaling
|
|
Webinar: Future of AI
SEO & Content
|
$0 | 2450 | $0.00 | ∞ |
High potential
|
Customization
Theme
Light
Contrast
Material
Dark
Dim
Material Dark
System
Sidebar (*Only available in light, contrast themes)
Font Family
DM Sans
Wix
Inclusive
AR One
Direction